Well unless some new movies or games come out, they're not going to have the licence cash, so it'll have to come from somewhere else. Unless they raise some short term cash by selling some of the family silver to interested companies (some rumours abound regarding a shake-up to White Dwarf) then they may just be pinning their hopes on 'The Hobbit' and massive Christmas sales of the models. With the costs involved of launching a new line (and book presumably) I'm not sure it'll rake in the brass quick enough.
"You're a big man, but you're in bad shape. With me, it's a full time job." – Lt. Bromhead to Prince Dabulamanzi before the Battle of Rorke's Drift.
I've been reading the comments underneath the article. Good grief. I didn't realise it was a choice between lager swilling football fans and geeky fat sweaty loners. Life's rich tapestry has nothing on media pigeon-holing!
EDIT: Just realised the BBC article has less posts than this one! And we actually (seem to) know what we're talking about!
There's a list as long as an orangutan's arm on DAKKA regarding the expected renaming of the GW paint range. It looks like every single shade has been named and they're being categorised into stages, much like the Foundry system, yet sadly without a logical numbering system as Foundry utilises.
Instead it looks like a bunch of very weird 'in-house' names that only someone totally familiar with their various genres would understand. Behold the monstrosity copied and pasted from WAMP -
BASES Ceramite White Averland Sun Jokaero Orange Mephiston Red Khorne Red Naggaroth Night Daemonette Hide Kantor Blue Macragge Blue Caledon Sky Stegadon scale green Incubi Darkness Caliban Green Waaaagh! Flesh Castellan green Death world forest Zandri dust Steel Legion Drab Bugmans Glow Ratskin Flesh Mournfang brown XV-88 Rhinox hide Dryad bark Mechanicus standard grey Celestus grey Abaddon Black (the only black in the range) Rakarth flesh The fang Screamer pink Leadblecher (metal) Balthasar Gold (metal) Screaming Bell (metal) Warplock brown (metal)
LAYER White Scar Yriel Yellow Flash gitz yellow Troll slayer orange Fire dragon bright Evil sunz scarlet Wild Rider red Wazdakka red Squig Orange Xereus Purple Genestealer Purple Warpfiend Grey Slaanesh Grey Alaitoc blue Hoeth blue Altdorf guard blue Calgar blue Teclis blue Lothern blue Sotek green Temple guard blue Kabalite green Sybarite green Warpstone glow Moot green Warboss green Skarsnik green Loren Forest Straken green Nurgling green Elysian green Ogryn camo Ushabti Bone Screaming skull Tallarn sand Karak stone Cadian fleshstone Kislev Flesh Bestigor flesh Ungor flesh Skrag brown Deathclaw brown Tau light Ochre Balor brown Zamesi brown Doombull brown Tuskigor fur Gorthor Brown Baneblade Brown Dawnstone Administratum grey Eshin grey Dark reaper Thunderhawk blue Skavenblight dinge Stormvermin fur Ulthuan grey Pallid wych flesh Russ grey Fenrisian grey Pink horror Emperors Children Ironbreaker (metal) Runefang steel (metal) Gehennas gold(metal) Auric Armour(metal) Hashut Copper(metal) Sycorax Bronze(metal) Brass Scorpion(metal) Runelord Brass(metal)
DRY Praxeti White Hexos palesun Kindleflame Lucius Lilac Etherium blue Skink blue Hellion green Underhive ash Eldar Flesh Tyrant Shell Terminatus stone Longbeard grey Changling pink Necron Compound Golden Griffon
GLAZE Lamenters yellow Waywatcher Green Guilliman blue Bloodletter
If what cubster has come across turns out to be true and GW have renamed all their paint, then I'm done completely with GW. What is the point of inventing a painting system, teaching it for years in their shops, mags, and books then changing all the names of the paints....easier to learn new ones for me.....I think it will be foundry paints from now on....they use a three colour system don't they?
First rule of the day, if it ain't broke don'e fix it? it would seem something is very broken at GW, why else would they be frantically changing so much? you don't change for the sake of change.....you change because you have to or else go down....their business model is clearly showing signs of extreme strain....and i'm not surprised. They have changed from white metal to plastic resin......What kind of increase in the cost of tin could possibly dent their profit margins on an £8 metal figure that likely cost them 4p to make? Why make the shops one man band outfits unless you are trying to save masses of money?......And get this....if this isn't the kamikaze, suicide bomb of all time....are you sitting down for this??? In a time of virtual world wide depression, when the battle for supremacy isn't Empire V Orcs but table top games versus computer games.....did GW sell rights to computer games industry??? Why would anyone now want to buy an hugely expensive box of figures that you have to paint and assemble when you can get straight into a ready made cyber army on your games console? I hope they got billions for those rights because, if that is true, they are clearly history now. That has to be the single most stupid business decision since the beta max video machine. This is an insanely huge palm slap to face moment.......the word DOAHHHHHHHHHHHHHHH comes to mind. The only upside will be, you'll still be able to get loads of cheap GW figures on ebay for years to come. I hate being taken for mug....I'm just not putting up with it anymore.Time for a change in my spending and painting habits, me thinks.
Biggus Dickus wrote:They have changed from white metal to plastic resin......What kind of increase in the cost of tin could possibly dent their profit margins on an £8 metal figure that likely cost them 4p to make?
The argument (as explained by a store member) isn't as much about making them, but maintaining a stock of them. As the cost of tin has gone up significantly, they don't think it's cost effective to have 1/2/3 metal packs for each figure in each store, and whilst stuff is still available in metal without a price increase, it's now cast on demand (and mail-order only). The most popular stuff (what they'd want to keep stocked in stores) is going to resin as the pricing is more stable.
The JIT (Just In Time) business model they are applying is becoming more standard across all retail, particularly in harder times, because it means they bring it stock as it's required rather than stocking it themselves, and the inventory savings outweigh the inconvenience for the retailer.
It does suck as a customer having to order things at stores and probably drives some customers on-line; if the shop needs to order it in, I may as well cut out the middle man and order it myself, which will save me some money and another trip to the shop.
Why the price has gone up because it's now resin? I don't know, but it's probably to cover the cost of retooling.