I thought Emoticon was an unsuccessful Transformer army? In the original version of the new film, those Emoticons that didn't delete their own hardrives in a fit of depression were destroyed by both of the other Transformer sides for being so annoying.
"You're a big man, but you're in bad shape. With me, it's a full time job." – Lt. Bromhead to Prince Dabulamanzi before the Battle of Rorke's Drift.