M10 is an experience for a lifetime promoting:
A powerful worldwide resource that creates passion and desire in young people for this generation.
Empowerment for volunteers who are willing to serve with compassion
Change for young people who need to believe that their present situation can be changed.
http://www.m10.org.uk/about-m10/what-is-m10
But no I think its a cross marketing opportunity...guess the price. Soldiers are cheap


