I note that the Warlord bods have mentioned some kind of event to launch the game, which got me thinking and wondering if there was any mileage in a sort of weekender event, maybe next year (obviously when the system is up and running, built up a fanbase etc)
Of course the game is not well suited to tournaments and a campaign style weekend would limit the periods available, but I think a convention-type thing could be fun. Turn up, play games, get the chance to combine forces with other attendees for huge battles, that sort of thing. Kind of like a weekend long grand club night.
Throw in prizes and awards like best painted army and worst tactical decison (I've gotta suggest one I could win, after all) and it could be a good larf.
Of course this is all assuming the game takes off at all or is indeed that it is any good. Which I'ms ure it will be :)